- Power of Modern SEO Means Thinking Outside of the Box
Quickly after Google spun out Penguin and later Panda, the universe of online marketers, at least those utilizing SEO to generate business, were struggling to find out what this proposed for their future. Businesses that didn’t understand what had fallen and suffered the loss of business from the one source they had relied on so massively. Some businesses gave up on SEO solely because it was too difficult or their strategy or absence of it had burned them. So preferably of giving search engines what they wanted in terms of content, companies in turn just gave them their money instead. Ad spends went through the roof. Customer purchase rates steadily increased sometime dramatically.
- What did intelligent Philadelphia businesses do? They looked for a Philadelphia SEO Agency that knew how to create and promote excellent content. How did they find that SEO provider? Presumably not from a cold call or spam email. Probably not from clicking on an advertisement.
So keep this in mind as you interview the agency that is going to handle your search engine optimization. Ask yourself how did I find this SEO agency in the first place? If the answer wasn’t referral or in organic search listings, you had better keep looking.